S/S 2011 Color Direction

The fashion business really is very different than just doing some shopping. There's so much work involved, it's definitely not glamorous as other people might think, and you only get a short window in order to get it right and make a big sale, or you go bust. It's a huge industry and huge business... very stressful at times. However, its not all bad. Its also very rewarding when you see your work out in the market, and this for me makes it all worth it.

During the last few days, I've been doing some research on color directions for Spring/Summer 2011 as well as Autumn/Winter 2011/2012. Part of my job is to be on top of the trends so from time to time I do some research on trends in order to stay in the same direction as the market.

Since WGSN is just really way expensive, I have to be creative with my research. I've come across a report from the Copenhagen International Fashion Fair (CIFF) - a free report which is really very informative. They've reported the following trends for Spring/Summer 2011:

PLEASURES

 FEEL: Romantic, escape the real world, fresh, sensitive and poetic

JUNGLE FEVER

FEEL: Wild, Paradise, Beach, Free

ELEGANCE

FEEL: Seduction, Precious, Rarity, Unique

COLORFUL WONDERLAND

FEEL: Simple, Happy, Stress-free, Care-free, Musical, Pretty

Get the complete report at: Cosmoworlds